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The Cypress Group is now, simply, Mindset.

Bipartisan firm rebrands, expands focus to financial services, energy & environment, telecom, and healthcare.

The Cypress Group this week announced that it is rebranding with a new name and renewed focus. Beginning today, this bipartisan public policy firm will be known as Mindset and it will expand its work on issues that will be at the center of the policy debate in 2021 and beyond.

With its reputation for tailored approaches to complex issues, and outstanding client roster within the financial services, energy and environment, telecom, and healthcare sectors, Mindset blends thoughtful research and analysis, strategic advisory services, and sophisticated advocacy to address the challenges and opportunities its clients encounter in Washington.

We are so much more than who we know or what we’ve done. We are how we think. And that’s ultimately what Mindset is all about.

Langston Emerson, Partner

Above all, Mindset is committed to crafting holistic solutions for clients navigating DC. The team brings a fresh energy and formula to the space, as well as more than a century of combined experience across government, business, and law. In the face of a rapidly transforming global and national climate, Mindset’s clients choose the firm for its ability to approach challenges from new angles, to see around corners, and ultimately, to deliver not merely on policy objectives, but on core business strategies, too.

The firm is launching its new website and brand experience on Wednesday, October 7, and will move into a new office space adjacent to the Convention Center. In addition to a new name, the firm has honed its capabilities to serve five dedicated sector divisions. The new website details this sector expertise and includes a Mindful insights vertical that highlights some of the firm’s most essential takeaways to empower a new way forward in the world of lobbying, issue advocacy, and government relations. With new offices and a fresh brand experience, the firm will continue to serve existing and new clients with an invigorated sense of purpose, and an open mind.

Ultimately, we want to be known for what we deliver. People hire us to help—and as Mindset, we’ve never been better positioned to do so than right now.

Rick Dearborn, Partner

For comment, please contact:
Courtney Taylor
Mindset Founding Partner

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